Honduras is a land of great potential. It proved time and again to know how to put itself back on its
feet after massive catastrophes. The last trial was hurricane Mitch in 1998.
Coffee has been a key contributor to the country’s GDP. But despite their quality, Honduran beans have been mostly destined for the commercial-grade market. This under-labeling happened because local buyers deceived farmers about their coffee’s true worth. Farmers themselves smuggled their coffee into neighboring countries, where the beans could snatch a few pennies more.
With the recent advent of direct trade and the Cup of Excellence auctions, things took a better turn.
Our farmers proved to grow the most delicate and exquisite coffee cultivars. Our San Ramon and
Bourbon scored 90+ points on the cupping scale.
Honduras showed to the world that their coffees are worth playing in the A-league.
But there was one variety that has been missing in our shady micro-lots. The Queen of Beans. Her royal highness, Geisha.